I had to revamp Urban Coffee Culture's packaging as part of a school assignment. As such, I aimed to create a new look for the packaging that includes illustrations to attract a younger demographic while still maintaining the brand's identity. As a brand not well known among the youth and coffee lovers, an improved packaging that is fresh and modernised will give Urban Coffee Culture an opportunity to capture the interest of a new customer base.

I stuck with Urban Coffee Culture's original grey colour scheme and used birch-coloured paper to elevate the packaging's appearance, emphasising the text and illustrations. I incorporated fun and lively illustrations and doodles as part of the packaging design. In addition to the illustrations, I played around with the placement of typography to enhance the overall aesthetic appeal of the coffee packaging.

The idea behind the tagline "your all day everyday capsules," which i've added to the inner side of the packaging was to convey the idea that Urban Coffee Culture's capsules was suitable for everyday consumption throughout the day. This short tagline was to create a fun and interactive experience for customers when they open the packaging.